Elaborate public relations campaigns can be pricey and not always budget friendly for small businesses. But sometimes creating the right PR campaigns for your small business don’t have to break the bank! Here are some essentials to invest in when considering your PR needs:
- Press kits:
Press kits should provide a perfect digital compilation of who you are, what you’re about, and where you’re planning to go. These are essential ways to introduce yourself to new investors, target demographics, and of course the media.
- Google Alerts related to your business and competitors:
Setting up Google Alerts allows you to stay up on the latest trends related to your business area as well as the competition. You never know when the opportunity will present itself to position your business with the latest “breaking news” story related to your industry.
- Positioning Yourself as an Expert:
You want to stay connected with local media outlets to explore quid pro quo opportunities that will position you to lend your expertise for comments, editorials, and articles. This can also help boost your brand’s SEO as well.
You may not be able to “have it all” but investing in these basics can definitely strengthen your business build a more significant platform of influence.